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CREATIVE WRITING

Faith, challenged

Joe Gray

Publication date: 3 November 2020
 



"It can all be done formulaically. You know, with an algorithm." This, or some variation, was a favorite pronouncement of Jake's, when speaking in private.

But to colleagues at his creative agency, where he was the go-to for naming new businesses, his boast was never mentioned. So they did not know about his self-scripted generator that paired an emotion-laden word—'love', say—with a feature of the natural world, such as 'river'.

The occasional output challenged his faith in computers. There was, for instance, the account for a revamped eatery, where Jake nixed the suggestion.

There would be no Heartburn Cafe. 
 



All content © Joe Gray
 


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